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Drs. Bruce and Molly Recommend - Click: What Millions of People Are Doing Online and Why it Matters
Posted by Dr. Molly Roberts on October 6th, 2008
I just finished reading an interesting book about how our internet usage can be used to predict how we really feel about various issues of our day. The book is called Click: What Millions of People Are Doing Online and Why it Matters. The author, Bill Tancer, has access to a vast internet search engine database, where he can predict trends and see if what we say is what we do when nobody is watching. A big Big Brother-ish, but fascinating nonetheless!
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