Drs. Bruce and Molly Recommend - Predictably Irrational: The Hidden Forces That Shape Our Decisions
Posted by Dr. Molly Roberts on January 5th, 2009

The author of Predictably Irrational: The Hidden Forces That Shape Our Decisions is an interesting fellow. He spends his time asking strange “why” questions about why people act the way they do. For instance, why do people cheat in some situations and not others, why do people order what they do in restaurants depending on who is eating with them, why do we now happily pay almost $5 for a cup of coffee when we paid less than a dollar for it several years ago? None of the answers will change your life in any big way, but I still thoroughly enjoyed how the author’s mind works.

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